Susan strasser satisfaction guaranteed pdf

Buy satisfaction guaranteed by susan strasser online at alibris. Our society is increasingly beset by what it interprets as global crises, of which the financial crisis, the energy crisis, and the global warming crisis are leading examples. The making of the american mass market new york, 1989, chapter 8. American consumer culture possible topics for research paper. Susan strasser is the author of the awardwinning never done. A history of american housework 1982, satisfaction guaranteed. To find out, read susan strasser s satisfaction guaranteed, a remarkably detailed and illustrated history of the birth of massmarket technology in the u. Strassers modest book is an examination into the short history of trash.

Susan strasser is an awardwinning historian, a distinguished lecturer for the organization of american historians, and richards professor of american history emerita at the university of delaware. Susan porter benson, counter cultures urbana, 1986, chapter 34. The making of the american mass market by susan strasser new york. It is a source book really, one that charts the successes of manufacturers marketing strategies. Cellophane, the new visuality, and the creation of self. Her articles have appeared in the new york times, the washington post, and the nation. All these crises share a common origin in what may be described as a social metacrisis, induced by the way in which our society organizes its processes of innovation. May contain limited notes, underlining or highlighting that does affect the text. The making of the american mass market by susan strasser 1996, hardcover at the best online prices at ebay. The democratic experience new york, 1973, chapter 10.

The feminist reform of sex and society new york, 1980, pp. Susan strasser a history of modern marketing, the dynamic processes of advertising, production, and sales that transformed turnofthe century america. The second great transformation in the rural north, 18701930 1996. She has been praised by the new yorker for retrieving what history discards. The challenges described in satisfaction guaranteed, susan strasser s articulate and engaging history of the american mass market, sound as. As virtually everything has become a commodity, modern values laborsaving, convenience, cleanliness, fashion, and newness itself have become primary. An unprecedented look at that most commonplace act of everyday lifethrowing things outand how it has transformed american society. The making of the american mass market, and waste and. A professor of history at the university of delaware, she lives near washington, d.

Village voice literary supplement strasser shows how we have evolved into a consumer culture in which the creation of demand is central. Satisfaction guaranteed by susan strasser, 9781588341464, available at book depository with free delivery worldwide. Cellophane, the new visuality, and the creation of selfservice food retailing ai hisano abstract this working paper examines how innovations in transparent packaging, specifically cellophane, in the midtwentieth century united states helped retailers to create full selfservice merchandising systems, including selling perishable food. A social history of trash 1999have won a number of awards for their contributions to women. This course will focus on the history of ordinary americans from the civil war to the present. The making of the american mass market, and waste and want. A history of american housework, satisfaction guaranteed. The making of the american mass market1989, and waste and want. Susan strasser has been praised by the new yorker for retrieving what history discards. Satisfaction guaranteed was written in 1989 to describe susan strasser s views on the tu. An artful attempt to document turnofthecentury forces that forever changed the us from a nation of shopkeepers, traveling salesmen, and neighborhood customers into a massmarket consumer society. Zimmer journal of the academy of marketing science 2017 19.

Satisfaction guaranteed the making of the american mass market susan strasser on. Susan strassers pathbreaking histories of housework and the rise of the mass market. Possible ex library copy, will have the markings and stickers associated from the library. Strasser is professor of history at the university of delaware. The history of the popular culture associationamerican culture association and. Satisfaction guaranteed brings the subject of massmarket society out of the clouds of theory and down to earth. Susan strasser is an awardwinning historian and a distinguished lecturer for the organization of american historians. The making of the american mass market 1989, and the forthcoming waste and want. Richards professor of american history emerita susie strasser author of never done.

A social history of trash recently wrote an article for the guardian series united states of plastic detailng the american love affair with plastic. Strasser shows how important branding and advertising is for gaining consumers. The making of the american mass market, pantheon, 1989. A history of american housework and satisfaction guaranteed. Satisfaction guaranteed the making of the american mass. She has taught at the evergreen state college, princeton university, george washington university, and the bard graduate center for. American business and the rise of consumer marketing baltimore, md, 1998. An historical account of the development of the practice of marketing in the united states roughly covering the period 18901920.

History faculty in the news university of delaware. Household trash and american consumer culture 1999. Psychological aspects of advertising, consumers, brand name products, sales. The profound transformations in everyday life that have accompanied the advent of a global consumer culture have rendered the past as alien. Supported by many informative illustrations of package design, retail outlets etc. This sweeping history provides the reader with a better understanding of americas consumer society, obsession with shopping, and devotion to brands. Spine creases, wear to binding and pages from reading. She looks into how the mass media was invented then immediately exploited by examining multiple companies including kodak, gillette, and crisco. The making of the american mass market by susan strasser 2004, paperback, revised at the best online prices at ebay. The making of the american mass market washington, dc, 1989. The making of the american mass market reprint by strasser, susan isbn. Susan strasser, richards professor emerita of american history in. The making of the american mass market by susan strasser.